Live pilot results.

Profile
7-figure GMV fashion store
Period
24 Apr – 31 May 2026. Ongoing (38 days).
Sessions
73,039
Tests
Widget and PLP personalization. Independent 50/50 randomization, per session.
Scope
US visitors with analytics and personalization consent
■§01
Results
WIDGETPLP PERSONALIZATION
Control group

The merchant currently uses a third-party recommendation widget across product, collection, home, and other pages.

Control group

The merchant currently uses a third-party PLP personalization engine — popularity-based, auto-refreshed every ~30 minutes.

Controlob.sessionControlob.session
RevenueUnder NDA+44.4%Under NDA+42.2%
OrdersUnder NDA+27.3%Under NDA+33.3%
AOVUnder NDA+13.5%Under NDA+6.6%
Widget
Controlob.session
RevenueUnder NDA+44.4%
OrdersUnder NDA+27.3%
AOVUnder NDA+13.5%
PLP
Controlob.session
RevenueUnder NDA+42.2%
OrdersUnder NDA+33.3%
AOVUnder NDA+6.6%
Session-level
Sessions39,07033,96938,76534,274
Cart rate2.04%2.51%(+23.2%***)2.05%2.50%(+21.8%***)
Pages per session1.972.13(+8.0%***)1.992.11(+6.0%**)
Bounce rate83.20%80.06%(−3.8%***)82.92%80.41%(−3.0%***)
Session-level
Widget
Sessions39,07033,969
Cart rate2.04%2.51%(+23.2%***)
Pages per session1.972.13(+8.0%***)
Bounce rate83.20%80.06%(−3.8%***)
PLP
Sessions38,76534,274
Cart rate2.05%2.50%(+21.8%***)
Pages per session1.992.11(+6.0%**)
Bounce rate82.92%80.41%(−3.0%***)
Card engagement
Cards viewed162,811152,627333,571307,232
Add-to-cart per card viewed0.181%0.297%(+63.8%***)0.135%0.250%(+86.0%***)
Click-through rate1.89%5.83%(+207.7%***)5.23%5.54%(+6.0%***)
Card engagement
Widget
Cards viewed162,811152,627
Add-to-cart per card viewed0.181%0.297%(+63.8%***)
Click-through rate1.89%5.83%(+207.7%***)
PLP
Cards viewed333,571307,232
Add-to-cart per card viewed0.135%0.250%(+86.0%***)
Click-through rate5.23%5.54%(+6.0%***)
Widget
Control group

The merchant currently uses a third-party recommendation widget across product, collection, home, and other pages.

Controlob.session
RevenueUnder NDA+44.4%
OrdersUnder NDA+27.3%
AOVUnder NDA+13.5%
Session-level
Sessions39,07033,969
Cart rate2.04%2.51%(+23.2%***)
Pages per session1.972.13(+8.0%***)
Bounce rate83.20%80.06%(−3.8%***)
Card engagement
Cards viewed162,811152,627
Add-to-cart per card viewed0.181%0.297%(+63.8%***)
Click-through rate1.89%5.83%(+207.7%***)
PLP Personalization
Control group

The merchant currently uses a third-party PLP personalization engine — popularity-based, auto-refreshed every ~30 minutes.

Controlob.session
RevenueUnder NDA+42.2%
OrdersUnder NDA+33.3%
AOVUnder NDA+6.6%
Session-level
Sessions38,76534,274
Cart rate2.05%2.50%(+21.8%***)
Pages per session1.992.11(+6.0%**)
Bounce rate82.92%80.41%(−3.0%***)
Card engagement
Cards viewed333,571307,232
Add-to-cart per card viewed0.135%0.250%(+86.0%***)
Click-through rate5.23%5.54%(+6.0%***)
*** p<0.001 ** p<0.01 * p<0.05
§EOF·take action30 min

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