Version 2.0 — published 15 September 2026. Supersedes version 1.0 (5 August 2026) and applies to each Merchant from acceptance. Later versions take effect as Clause 19.2 provides.
Fee rates live in the usage terms the Merchant approves through Shopify, not in this MSA (Clause 7.4).
Effective date: the date the Merchant accepts this Agreement (Clause 2).
Parties
This Master Services Agreement ("Agreement" or "MSA") is between:
(1) OBSESSION ECOMMERCE DATA TOOLS LTD, a company incorporated in the Republic of Cyprus with company registration number HE 496073, registered office at Nikola Tsadioti, Pearl Park Block 6, Apartment 115, 8035 Paphos, Cyprus, which operates the OB Session Personalization application ("OB Session", "we", "us", "our"); and
(2) the merchant that installs and uses the OB Session application ("Merchant", "you", "your").
OB Session is a product of OBSESSION ECOMMERCE DATA TOOLS LTD. Each of OB Session and the Merchant is a "Party".
1. Definitions
"App" / "Service" — the OB Session Personalization application and related technology made available to the Merchant for its Shopify storefront: personalized product recommendations for the Store's visitors — rendered in on-page recommendation widgets and/or as personalized ordering of products on collection and other product grids (Collection-page personalization) — powered by machine-learning models built from the Merchant's own Store data; together with the first-party storefront script delivered through the OB Session Shopify theme app extension, on-store behavioural analytics and A/B testing, attribution of resulting orders, and the merchant-facing app admin — in each case as updated by OB Session from time to time.
"Collection-page personalization" — personalized ordering of the products shown on the Merchant's collection (category) pages and other product grids such as the homepage, presented in the personalized order before the page loads.
"Recommendation Surface" — each of (a) the OB Session recommendation widgets and (b) Collection-page personalization. The Merchant switches each Recommendation Surface on or off, and selects its scope, in the App.
"Store" — the single Shopify storefront the Merchant connects to the Service.
"Catalog Data" — the Merchant's products, collections, variants and related metadata, synced from Shopify.
"Order Data" — order-level records used for attribution and billing (order ID, date, currency, amounts, line items with product/variant references and attribution flags, and a test flag); it contains no customer-identifying fields. Order Data, and the records associating an order with a pseudonymous visitor identifier, are Shopper Personal Data for the purposes of the DPA (DPA Annex 1).
"Shopper Personal Data" — the pseudonymous behavioural data of the Store's visitors that the Service processes on the Merchant's behalf, as described in the DPA.
"Merchant Data" — Catalog Data, Order Data and Shopper Personal Data, collectively.
"Personalized Recommendation" — a product the Service selects and presents to a Shopper, being either (a) a product rendered in an OB Session recommendation widget, or (b) on a grid subject to Collection-page personalization, a product that the Service places in a higher position than it would occupy in the Store's default ordering for that grid. A product the Service leaves in, or moves to a lower position than, its default position is not a Personalized Recommendation.
"Qualifying Interaction" — a Shopper's click on a Personalized Recommendation.
"Attributed Order / Attributed Revenue" — an order, or the portion of an order, for a line item that was added to cart either (a) directly from a Personalized Recommendation, or (b) from the product page for that product, where the Shopper reached that page by a Qualifying Interaction.
Attributed Revenue for a line item = the line-item price recorded by Shopify for the Store — which, depending on the Store's own tax configuration, may be inclusive or exclusive of tax — multiplied by quantity, less any discount Shopify allocates to that line item.
Attribution is interaction-based: it does not include view-through, and it does not include any share of measured uplift. It is not limited by a fixed lookback window; an order is attributed only where OB Session still holds the record of the Qualifying Interaction, and those records are retained for up to 12 months (DPA Annex 4). Only orders placed through the Store's online store sales channel are counted; test orders and draft orders do not count.
"Attribution Fee" — the graduated usage fee on Attributed Revenue (Clause 7).
"Fees" — the Attribution Fee, together with any other charges agreed in an Order Form.
"Concession" — a reduction or waiver of Fees granted under Clause 7.10.
"DPA" — the OB Session Data Processing Agreement, incorporated by reference (Clause 11).
"Order Form" — a separate written or electronic order document for an enterprise or negotiated engagement (Clause 2.3).
"Shopify" — Shopify Inc. and its affiliates, the platform on which the App runs.
2. Acceptance and structure of the Agreement
2.1 Acceptance. The Merchant accepts this Agreement by accepting it in the App. The individual accepting represents that they are authorised to bind the Merchant (the owner and operator of the Store); where an agency or other party installs or accepts on a store owner's behalf, it does so as the store owner's agent and binds the store owner as the Merchant.
2.2 Components. This Agreement comprises this MSA, the DPA (Clause 11), and the usage terms the Merchant approves through Shopify for the Store (Clause 7.4). It is presented to the Merchant on installation and is also published at ob-session.com/legal/msa.
2.3 Order Forms (enterprise). For an enterprise or otherwise negotiated engagement, the Parties may execute an Order Form. Where an Order Form conflicts with this MSA, the Order Form prevails for that engagement; otherwise this MSA governs.
2.4 Availability. The OB Session App Privacy Policy is published separately and publicly at ob-session.com/legal/privacy-policy. On acceptance, OB Session makes available to the Merchant a copy of the version of this Agreement and of the DPA that the Merchant accepted, and does so again on any update under Clause 19.2.
3. Availability of the Service
3.1 Who can use the Service. The Service is available to Shopify stores that install the App and complete setup. OB Session does not apply minimum revenue, catalogue-size or traffic thresholds as a condition of access. This does not affect Clause 15.3 and Clause 14 of the DPA, which govern pages and placements where special-category personal data would be processed.
3.2 Declining, suspending or ending service. OB Session may decline to onboard a Store, or suspend or terminate the Service, where use of the Store or of the Service is unlawful, abusive or infringing, where the Service cannot be operated on the Store for technical reasons, or as otherwise set out in Clause 8.
3.3 Fees on termination. Fees already charged are non-refundable; Clause 7.8 applies.
4. Licence and access
4.1 Licence to the Merchant. Subject to this Agreement, OB Session grants the Merchant a non-exclusive, non-transferable, non-sublicensable, revocable licence to access and use the Service for its own internal business purposes in connection with the Store, during the term.
4.2 One Store. Each installation covers a single Shopify Store. The relationship is with the Store's administrator account. A Merchant operating more than one Store installs and accepts separately for each, and Attributed Revenue is not aggregated across Stores for the purpose of the Attribution-Fee thresholds unless an Order Form provides otherwise.
4.3 Access OB Session needs. The Merchant authorises OB Session to access the Store, the Catalog Data and Order Data via Shopify's APIs, and to deliver the storefront script through the OB Session Shopify theme app extension, in each case as required to provide the Service.
5. How the Service runs
5.1 Setup. After the Merchant accepts this Agreement, approves billing through Shopify and enables the OB Session extension in the Store's theme, OB Session prepares the Store's recommendations. Once setup is complete, the Recommendation Surfaces are available to the Merchant in the App.
5.2 Merchant control. The Merchant switches each Recommendation Surface on or off, and selects its scope, in the App, at any time. A Recommendation Surface that is switched off does not run on the storefront. Switching a Recommendation Surface off stops it serving to Shoppers; it does not stop the Service collecting behavioural data, which continues for as long as the App is installed and the OB Session extension is enabled in the Store's theme, subject always to Shopper consent (Clause 6 and the DPA). Disabling the OB Session extension in the Store's theme stops all storefront collection; Order Data continues to be read through Shopify's Admin API until the App is uninstalled. Uninstalling the App stops all collection.
5.3 Basic design. Where OB Session has not yet tailored a recommendation widget to the Store's theme, widgets are served in a basic design and Collection-page personalization is unavailable until that work is complete. The App shows the Merchant when this applies.
5.4 Models. Recommendations are served from a model built from the Store's catalogue and sales. OB Session may also train a model specific to the Store from behavioural data collected on the Store and, where it does, that model takes over automatically at no change to the Fees. Whether and when OB Session trains such a model is determined by OB Session, and OB Session does not commit to doing so for any Store. Clause 9.5 governs how Merchant Data may be used in models that serve other merchants.
5.5 A/B testing. OB Session may run an A/B test on the Store by arrangement with the Merchant. While a test is running, the App shows its status, and half of the Store's shoppers are served the Store without recommendations. The Merchant may ask OB Session to end a test at any time.
5.6 Estimates are not commitments. Any timeframes OB Session communicates, including for setup and for tailoring a widget to the Store's theme, are good-faith estimates only and not binding.
5.7 Merchant-controlled steps. Enabling the OB Session extension in the Store's theme, configuring the Store's consent framework, switching Recommendation Surfaces on or off, and selecting their scope are Merchant actions; OB Session is not responsible for delays or outcomes resulting from the Merchant not completing them.
5.8 Reinstallation. Because OB Session deletes the Merchant's data on uninstall (Clause 8 and the DPA), a Merchant that later reinstalls starts afresh: setup runs again, and any model previously trained for the Store is not restored.
6. Merchant responsibilities
6.1 The Merchant: (a) is responsible for its Store, its Catalog Data, and the accuracy and legality of the data it makes available; (b) has and maintains a valid lawful basis, and provides all notices and obtains all consents, required for the Service to process Shopper Personal Data and to set or read identifiers on a visitor's device, configured through the Store's consent framework (as further set out in the DPA); (c) complies with its agreement with Shopify; and (d) uses the Service in accordance with this Agreement, including Clause 15 (Acceptable use).
7. Fees and billing
7.1 Billing through Shopify. All Fees are charged through Shopify's billing (Shopify App Pricing / Billing API). OB Session does not invoice the Merchant directly and has no right to payment other than through Shopify billing. The Merchant's acceptance of the in-app charge through Shopify is required for billing to proceed.
Capped amount. Shopify's usage-based billing requires the Merchant to approve a maximum amount that may be charged in a billing cycle. Where Attribution Fees in a cycle would exceed the approved amount, OB Session may ask the Merchant to approve a higher amount. Fees above the approved amount are not charged and do not become payable in a later cycle. Where the approved amount is exhausted, or is set at a level below the Fees the Service is generating, and the Merchant does not approve a higher amount, OB Session may switch the Recommendation Surfaces off until it does; Clause 5.2 applies while they are off.
7.2 Usage-only plan. The Service is offered on a single usage-based plan with no recurring subscription fee, no base fee and no minimum. The only Fee for the Service is the Attribution Fee (Clause 7.3); the Merchant approves the plan and its usage terms through Shopify. Approving the plan does not itself give rise to any Fee.
7.3 Attribution Fee. The Attribution Fee is a graduated percentage of Attributed Revenue per billing cycle, with thresholds applied per cycle. Fees accrue on an Attributed Order only where the Recommendation Surface that produced the Qualifying Interaction was switched on at the time of that interaction and remains switched on when the order is placed.
7.4 Amounts. The current Attribution-Fee rates and revenue thresholds are those presented to the Merchant in the App's plan and in the App Store listing at the time, and in the usage terms the Merchant approves through Shopify. They are not restated in this MSA. The usage terms the Merchant approves through Shopify for the Store form part of this Agreement and, where they differ from the App Store listing or the App's plan screen, prevail.
7.5 No charge when recommendations are off. Where all Recommendation Surfaces are switched off, no further Fees accrue. No Fees accrue during installation or setup, or at any time before the Merchant first switches a Recommendation Surface on.
7.6 Measurement, verification and disputes. OB Session's systems are the source of record for Attributed Revenue. On reasonable request, OB Session will provide the order IDs, line items and Qualifying Interactions supporting an Attribution Fee so the Merchant can verify it. The Merchant may dispute an Attribution Fee within 60 days of the charge; OB Session will investigate and correct any error by credit against the following billing cycle. Nothing in Clause 15.1 prevents the Merchant from extracting and analysing its own data in order to verify a Fee.
7.7 Currency and taxes. Fees are denominated in USD. Attributed Revenue arising in another currency is converted to USD at the most recently published European Central Bank daily reference rate at the time the revenue is recorded; Shopify converts the resulting charge to the Merchant's billing currency on its invoice. Shopify handles tax collection and remittance; Fees are exclusive of taxes where applicable.
7.8 No refunds; discretionary credits. Except as Shopify's own mechanics provide, Fees are non-refundable; Shopify does not credit the remainder of a billing period on uninstall. OB Session may, at its discretion, issue billing credits (for example, in respect of refunded orders).
7.9 Changes to Fees. OB Session may change its Fees on 30 days' notice. Changed amounts apply to new subscriptions and take effect for an existing Merchant only upon a new Shopify approval; until then the Merchant's current pricing continues.
7.10 Concessions. OB Session may reduce or waive Fees for a Merchant — for example by a discounted rate, a free period, or a period during which no Fee is charged while an A/B test is run. A Concession is granted at OB Session's discretion, is recorded in writing, states the period or the condition on which it ends, and applies only to what it states. A Concession does not vary the rest of this Agreement, does not establish a course of dealing, and creates no entitlement to any further Concession. Where the Parties sign an Order Form, that Order Form governs its engagement and prevails over this Clause in accordance with Clause 21.8.
8. Term, renewal, termination and suspension
8.1 Term. This Agreement starts on acceptance and continues until terminated. The Merchant's plan subscription renews automatically on successive monthly (30-day) cycles via Shopify.
8.2 Termination by the Merchant. The Merchant may stop using and uninstall the App at any time. On uninstall, Shopify cancels the subscription. Fees already charged are non-refundable, and Attribution Fees accrued up to uninstall remain payable to the extent Shopify can still collect them.
8.3 Suspension / termination by OB Session. OB Session may suspend or terminate the Service: (a) for the Merchant's material breach not cured within 14 days of notice; (b) immediately for unlawful, abusive, or infringing use, or where required by law or by Shopify; or (c) for convenience, on 30 days' notice to the Merchant.
8.4 Effect of termination. On termination the Merchant's right to use the Service ends, and OB Session handles Merchant Data in accordance with the DPA (including deletion following Shopify's shop/redact on uninstall) and deletes the Merchant's dedicated model, where one exists (Clause 9.2). Clauses that by their nature should survive — including Clauses 7 (accrued Fees), 9, 10, 11 and the DPA, 12, 13, 14, 20 and 21 — survive termination.
9. Intellectual property and data rights
9.1 OB Session IP. As between the Parties, OB Session owns and retains all right, title and interest in and to the Service, including the models, the methods by which features and signals are derived, and all related software, technology and documentation. No rights are granted except the licence in Clause 4; all rights not expressly granted are reserved. This Clause does not apply to Merchant Data, nor to features, signals or inferences derived from Merchant Data that relate to an identifiable device or Shopper: those are Shopper Personal Data, are processed only under the DPA, and are deleted in accordance with Clause 8.4 and the DPA. It does apply to statistics derived from Merchant Data that have been rendered anonymous to the standard in Clause 12.3 of the DPA.
9.2 The Merchant's dedicated model. Where OB Session trains a model for the Merchant, that model is owned by OB Session, is used only to serve the Merchant's own Store, and is never pooled with, or applied to, any other merchant. OB Session deletes it on uninstall or on the Merchant's written request. The Merchant has no right to, or licence in, the model itself.
9.3 Merchant ownership. As between the Parties, the Merchant owns its Catalog Data, Order Data and Shopper Personal Data.
9.4 Licence to OB Session (in-term, limited). The Merchant grants OB Session a non-exclusive, worldwide, royalty-free licence, for the term only, to use the Merchant Data solely to provide and operate the Service for the Merchant, to train and operate models serving the Merchant's Store, and to derive the aggregated, de-identified statistics described in Clause 9.5. This licence ends on termination, and OB Session deletes the Merchant Data and any such model as set out in Clause 8.4, Clause 9.2 and the DPA.
9.5 Cross-merchant use of Merchant Data.
(a) No access, no visibility, no leakage. No other merchant has access to, or visibility of, the Merchant Data. OB Session does not disclose the Merchant Data to any other merchant, and no recommendation served to any other merchant surfaces or reveals the Merchant's catalog, products, prices, or the Store's Shoppers.
(b) The Merchant's dedicated model. A model trained specifically for the Merchant's Store (Clause 9.2) is used only to serve that Store and is never pooled with, or applied to, any other merchant.
(c) Models underlying the Service. OB Session may use Merchant Data to develop, train, evaluate and improve the models that underlie the Service, including models trained on data from more than one store and used to serve merchants generally. Such a model is built so that it does not reproduce or expose any individual merchant's catalog, products or Shoppers, and its outputs for another merchant are drawn only from that merchant's own catalog. This is a permitted purpose under Clause 3.6 of the DPA.
(d) A stricter commitment, by agreement. Where a Merchant requires that no model serving any other merchant is trained on its data at all, the Parties may record that in an Order Form, which prevails over paragraph (c) for that engagement.
(e) Aggregated statistics. OB Session may derive aggregated statistics from use of the Service that contain no Catalog Data, no product references and no Merchant- or Shopper-identifiable information, and that have been rendered anonymous to the standard in Clause 12.3 of the DPA. OB Session does not attempt to re-identify such statistics or to combine them with other data in order to do so.
9.6 Feedback. If the Merchant provides feedback, suggestions or ideas about the Service, the Merchant grants OB Session a perpetual, irrevocable, worldwide, royalty-free licence to use and incorporate them into the Service without restriction or compensation.
10. Confidentiality
10.1 Each Party may receive confidential information of the other. The Parties will protect it and use it only to perform this Agreement.
10.2 OB Session Confidential Information expressly includes its algorithms, models, derived features and technical methods, which the Merchant will keep confidential and not disclose or use except as necessary to use the Service; Fee rates presented publicly in the App Store listing are not Confidential Information. Merchant Confidential Information expressly includes the Merchant Data, the Merchant's margins and conversion data, its Service configuration, and the results of any A/B test run on the Store. Nothing in this Clause prevents the Merchant from disclosing its own Confidential Information, including its Service configuration, to its professional advisers, its auditors, or a replacement supplier under equivalent obligations of confidence. The duration of these obligations is as set out in Clause 10.3.
10.3 Exclusions and duration. Confidentiality does not apply to information that: (a) is or becomes public other than through a breach of this Agreement; (b) the receiving Party already lawfully held; (c) was independently developed without use of the other Party's confidential information; or (d) is rightfully received from a third party without restriction. A Party may disclose confidential information where legally compelled, giving prior notice where lawful. These obligations continue for 3 years after termination, and indefinitely for trade secrets.
11. Data protection
11.1 The Parties' data-protection obligations are governed by the DPA, which is incorporated into this Agreement by reference. In respect of Shopper Personal Data — including Order Data and attribution records — the Merchant is the controller and OB Session is the processor; OB Session is a controller only for the Merchant's own account-contact data, as described in the Privacy Policy. In a conflict between this MSA and the DPA on the processing of personal data, the DPA prevails.
12. Warranties and disclaimer
12.1 AS-IS. The Service is provided "as is" and "as available", to the fullest extent permitted by law. OB Session makes no warranty that the Service will meet the Merchant's requirements, increase sales, achieve any particular result or uplift, or be uninterrupted, timely, secure, or error-free, and gives no guarantee of return on investment or of any sales lift.
12.2 OB Session disclaims all warranties not expressly stated, whether express, implied or statutory, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement, to the fullest extent permitted by law. The Merchant is responsible for its use of the Service and for the results it seeks to achieve.
13. Indemnification
13.1 By the Merchant. The Merchant will defend, indemnify and hold OB Session harmless from any third-party claim, and related losses and reasonable legal costs, arising out of: (a) the Merchant's Store, Catalog Data or Order Data; (b) the Merchant's failure to obtain the consents or provide the notices it is responsible for (Clause 6, and the DPA); or (c) the Merchant's breach of this Agreement or violation of law or third-party rights.
13.2 By OB Session (IP infringement, conditioned). OB Session will defend the Merchant against a third-party claim that the Service, as provided by OB Session and used in accordance with this Agreement, infringes that third party's intellectual property rights, and will pay damages finally awarded (or settlement OB Session approves). This obligation does not apply to claims arising from: (a) the Merchant Data; (b) modifications not made by OB Session; (c) combination of the Service with items OB Session did not supply; or (d) use of the Service in breach of this Agreement. OB Session controls the defence, and its sole obligations and the Merchant's exclusive remedy are those in this Clause; if the Service is or may be enjoined, OB Session may, at its option, procure a right to continue, modify or replace the Service, or terminate the affected use and issue a billing credit equal to the Fees paid for the affected period (Clause 7.8). OB Session's aggregate liability under this Clause 13.2 is subject to the cap in Clause 14.2.
13.3 The indemnified Party will promptly notify the indemnifying Party, allow it to control the defence, and reasonably cooperate.
14. Limitation of liability
14.1 Exclusion of indirect damages. To the fullest extent permitted by law, neither Party is liable for indirect, special, incidental, punitive or consequential damages, or for loss of profits, revenue, business, goodwill, or data, however arising.
14.2 Cap. Except for the matters in Clause 14.3, each Party's aggregate liability under this Agreement is limited to the total Fees paid or payable for the Service in the 12 months preceding the event giving rise to the liability. This is the aggregate cap referred to in the DPA.
14.3 Exceptions to the cap. The cap and the exclusion in 14.1 do not apply to: (a) liability that cannot be limited under applicable law (including a data subject's rights under Article 82 GDPR, as preserved in the DPA); (b) the Merchant's indemnification obligations (Clause 13.1); (c) breach of confidentiality (Clause 10); (d) the Merchant's payment obligations; or (e) a Party's fraud, gross negligence or wilful misconduct.
15. Acceptable use
15.1 The Merchant will not, and will not permit any third party to: (a) reverse-engineer, decompile, or attempt to derive the source code, algorithms, models or structure of the Service; (b) copy, modify, create derivative works from, resell, sublicense, or distribute the Service; (c) scrape or use automated means to extract the Service or its outputs beyond normal use; (d) use the Service to build a competing product, or publish benchmarks of the Service; (e) circumvent the Service's billing; or (f) remove proprietary notices.
15.2 The Merchant will not use the Service in connection with illegal goods or any unlawful activity.
15.3 No special-category placements. The Service is not designed to process special-category personal data (Article 9 GDPR). The Merchant will tell OB Session before setup if any page, collection or placement in the Store would cause such data to be processed, and will tell OB Session if that changes; the Parties will then agree in writing not to run the Service there. Clause 14 of the DPA governs.
16. Compliance
16.1 Export controls and sanctions. Each Party will comply with applicable export-control and economic-sanctions laws (including those of the US, EU and UN). The Merchant represents that it is not located in, or owned or controlled by a party in, a country or by a person subject to such sanctions or embargoes.
16.2 Anti-bribery. Each Party will comply with applicable anti-bribery and anti-corruption laws and will not offer or accept any improper payment in connection with this Agreement.
17. Publicity
17.1 OB Session will not use the Merchant's name or logo as a customer reference without the Merchant's prior consent (opt-in).
18. Third-party platforms
18.1 The Service depends on Shopify (the platform on which the App runs; not a party to this Agreement and governed by the Merchant's own agreement with Shopify) and on Amazon Web Services (OB Session's infrastructure and sole sub-processor under the DPA). OB Session is not liable for the acts, omissions, availability, or changes of Shopify, AWS, or other third-party platforms outside its control.
19. Changes
19.1 To the Service. OB Session may modify, improve, or evolve the Service, and will give notice of any material reduction in core functionality.
19.2 To this Agreement. OB Session may update this MSA on 30 days' notice given both in the app admin and by email to the Merchant's notice contact. Continued use of the Service after the notice period constitutes acceptance of the updated MSA. This Clause does not permit OB Session to vary Clause 7 (Fees and billing), which is varied only as Clause 7.9 provides, or the DPA, which is varied only as Clause 21 of the DPA provides.
20. Governing law and disputes
20.1 Governing law and jurisdiction. This Agreement is governed by the laws of the Republic of Cyprus, and the courts of Cyprus have exclusive jurisdiction over any dispute arising out of or in connection with it. Nothing in this Clause prevents OB Session from seeking injunctive relief, or recovering unpaid Fees, in any court of competent jurisdiction.
21. General
21.1 Assignment. OB Session may assign this Agreement (for example on a merger, acquisition or financing). The Merchant may not assign without OB Session's prior written consent.
21.2 Notices. Legal notices to OB Session: legal@ob-session.com. Notices to the Merchant: the contact associated with the Store / Shopify record.
21.3 Force majeure. Neither Party is liable for delay or failure caused by events beyond its reasonable control.
21.4 Entire agreement. This Agreement (with the DPA and any Order Form) is the entire agreement on its subject matter and supersedes prior understandings.
21.5 Severability. If any provision is unenforceable, it is limited or severed to the minimum extent necessary and the rest remains in effect.
21.6 No waiver. A failure to enforce a right is not a waiver of it.
21.7 No partnership; no third-party beneficiaries. The Parties are independent contractors; this Agreement creates no partnership, agency or joint venture, and confers no rights on third parties.
21.8 Order of precedence. In a conflict: an Order Form prevails over this MSA for its engagement; this MSA prevails over the DPA except on the processing of personal data, where the DPA prevails.
21.9 Electronic acceptance. This Agreement may be accepted electronically, including by click-acceptance on installation.
Acceptance
This Agreement requires no handwritten signature. By accepting this Agreement in the OB Session App, the Merchant agrees to this Master Services Agreement and to the DPA incorporated into it (Clause 11). OB Session accepts by making the Service available to the Merchant.
OB Session records the accepting Merchant and Store, the version of this Agreement accepted, and the date and time of acceptance; that record is available to the Merchant in the app admin and is the evidence of execution for the purposes of this Agreement.
OBSESSION ECOMMERCE DATA TOOLS LTD · Reg. no. HE 496073 · Nikola Tsadioti, Pearl Park Block 6, Apartment 115, 8035 Paphos, Cyprus